Ask: GTM Operations supports 5,000+ stakeholders across multiple business lines at LinkedIn,

but lacked a unified design system for internal assets.

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Process: I audited existing materials, identified patterns, and built a modular design system with templates and guidelines tailored to team needs. I partnered with UX, content, and enablement, and led adoption through design and documentation.

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Impact: the system reduced asset creation time by 40%, improved brand consistency,

and became the go-to resource for internal design requests.