Ask: Picsart needed marketing visuals to support the launch of its updated "Free to Edit" experience - highlighting simplified UI and user-generated content in a way that resonated with a playful, creative audience.

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Process: I designed stills and motion assets for campaigns, social media, and marketing channels. The visuals emphasized the final edited outcomes while showcasing the cleaner UI. I applied a vibrant, playful tone tailored to Gen Z and creator communities.

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Impact: The assets helped drive awareness and engagement for the new UI, positioning “Free to Edit” as a fun and intuitive creative tool.